That means forms should be above the fold, and CTAs should be prominent. You should build pages with transactional intent for conversions (goal completions). The other significant factor that most local businesses ignore is UX. That means there’s a strategic advantage if you do. Second: Your page’s UX/UI needs to be better than your competitors.įortunately, on the local level, most businesses aren’t willing to invest in design. You achieve that by having overwhelming social proof and establishing your brand’s authority. That should be the focal point of every effective local page because you’re trying to persuade searchers to become a lead. That’s going to be testimonials, case studies, and results. This is much easier when you’re competing for Informational queries.īut how do you make your page unique when you’re competing for Transactional queries like “Los Angeles criminal lawyer”?įirst, you need to: Leverage content that is unique to your brand. Every page on your website (that you want to rank) needs to bring something new and fresh to the table.Īlways approach your content from the angle of “How are we going to make this page different than what currently exists (while adding more value)?” Is your page different & better than your competitors?

My backlinks guide has Informational intent, while “ buy backlinks” has Transaction intent. For example, that’s why I created a separate page for the keyword phrase “buy backlinks” instead of just placing that section in my guide. Just be careful not to intermingle different intents.

Onpage seo